Salesforce (CRM): An ever-growing industry or a bubble about to burst?

This thesis is an equity research on software-as-a -service company, Salesforce. It explores the impact of trends in the macroeconomic market, namely the rise in demand for multi- device cloud services, internet of things (IoT) and artificial intelligence (AI). An analysis of the company’s microecon...

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Bibliographic Details
Main Author: Nina, Leonor Martins Durão Pereira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10362/115568
Country:Portugal
Oai:oai:run.unl.pt:10362/115568