Consumer perception and behaviour retention in gyms and health clubs
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and...
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| Formato: | conferenceObject |
| Idioma: | por |
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2014
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| Texto completo: | http://hdl.handle.net/10198/9110 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/9110 |