The body in advertising and the consumers
Advertising is a mass communication, where, sometimes, beautiful people try to persuade consumers to buy or to do something, because our society places a very high premium on physical attractiveness and tends to assume that what is beautiful is good. In this away the physically attractive source fun...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.21/12792 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/12792 |