The influence of typical versus atypical ads on sharing intention
The importance given to the growing levels of consumer´s brand engagement (CBE) is outstanding, because it is known that if a brand has a higher level of consumer brand engagement will also have great outcomes. Nevertheless, although engaging is considered one of the top priorities of the marketers,...
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| Format: | masterThesis |
| Language: | por |
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2019
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| Online Access: | http://hdl.handle.net/10071/17905 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/17905 |