How is brand co-creation developing at Adidas? Exploration focusing on the running consumers and managers working in the business Unit Running at Adidas
In the context of co-creation, this work project investigated on the development of brand cocreation within the business unit running at Adidas by analysing the relationship between running consumers and managers working in this department. After reviewing current theories on co-creation, brand iden...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10362/39715 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/39715 |