The challenge of enhancing a luxury brand without awareness in a perfumery

The secret of beauty and attractiveness has been a quest of humans for as long as we have been civilized. People, naturally, seek to attract attention and society is increasingly accustomed living around of beauty. Everywhere, every time people are expected to be beautiful and know exactly what appe...

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Bibliographic Details
Main Author: Gregório, Vânia Catarina Pereira de Barros (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/8964
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/8964