Luxury values and experience as drivers for consumers to recommend and pay more
The study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were...
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| Format: | article |
| Language: | eng |
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2014
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| Online Access: | https://ciencia.iscte-iul.pt/public/pub/id/13140 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8066 |