How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM

Detalhes bibliográficos
Autor principal: Castilho, Tatiana Soares (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Attitudes toward Counterfeiting
Customer Journey
Counterfeit Luxury Product
Personal Motivations
Brand Prominence
Customer-brand Attachment
Texto completo:http://hdl.handle.net/10362/119706
País:Portugal
Oai:oai:run.unl.pt:10362/119706

Texto Completo

http://hdl.handle.net/10362/119706

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