Stream IMC - how to leverage Sogrape´s wine business in the Uk - communication plan

The aim of this individual assignment was to determine the best approach for a communications plan to re-launch the Casa Ferreirinha brand in the UK wine market. By targeting the Wine Enthusiast segment and leveraging the story of D. Antónia “Ferreirinha”, and her role as the icon of the Douro valle...

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Bibliographic Details
Main Author: Ermida, Francisco De Menezes Pena De Azevedo (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139039
Country:Portugal
Oai:oai:run.unl.pt:10362/139039

Internet

http://hdl.handle.net/10362/139039

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