Stream IMC - how to leverage Sogrape´s wine business in the Uk - communication plan
The aim of this individual assignment was to determine the best approach for a communications plan to re-launch the Casa Ferreirinha brand in the UK wine market. By targeting the Wine Enthusiast segment and leveraging the story of D. Antónia “Ferreirinha”, and her role as the icon of the Douro valle...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/139039 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/139039 |