Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase
The authors investigated the effect of the nine most accepted factors of online shopping orientation on online purchase intention through perceived behavioral control and attitude toward purchase of clothing. They suggest that in-home shopping tendency, convenience consciousness, and impulse purchas...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/12854 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12854 |