The building of a service brand: The case of Fusen Noble House, China
Service brand has become a key factor for Chinese home furnishing malls to enhance competitiveness under the commercial tenant system. However how to build a service brand is still a much discussed question and the literature is scant on research specifically addressing the brand building process in...
| Autor principal: | |
|---|---|
| Formato: | doctoralThesis |
| Idioma: | por |
| Publicado em: |
2014
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/6683 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6683 |