Towards a model of reactivation of relationships with customers
The threat of churn or defection is a growing concern of consumer-oriented businesses. Customers who remain with a business, whether through retention or by defection and subsequent reacquisition contribute to revenue, to reduce costs by being less expensive, to reduce the costs of attracting new cu...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/14476 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/14476 |