Towards a model of reactivation of relationships with customers
The threat of churn or defection is a growing concern of consumer-oriented businesses. Customers who remain with a business, whether through retention or by defection and subsequent reacquisition contribute to revenue, to reduce costs by being less expensive, to reduce the costs of attracting new cu...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/14476 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/14476 |