Keys to new market entry strategy to Japan: Case: Portuguese footwear
Japan is the second largest retail market and third biggest importer of footwear in the world. Owning limited domestic manufacturing but being included in the top 6 countries in the world for footwear consumption with high purchasing power per capita, makes Japan a tempting market for the Portuguese...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/21814 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21814 |