Keys to new market entry strategy to Japan: Case: Portuguese footwear
Japan is the second largest retail market and third biggest importer of footwear in the world. Owning limited domestic manufacturing but being included in the top 6 countries in the world for footwear consumption with high purchasing power per capita, makes Japan a tempting market for the Portuguese...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/21814 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21814 |