Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach
Over the past few decades, consumers have become increasingly demanding, especially for the hundreds of brands that come up daily. Brands, on the other hand, must adapt constantly to these changes so that they become visible in a market as competitive as it is today (Zhang, Jiang, Shabbir, and Du, 2...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/18930 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18930 |