Internationalization strategy for MyHelpster.com with a focus on international market selection

International Market Selection is an important step towards a successful internationalization strategy. This is no different for startup companies like MyHelpster. This work project was intended to help MyHelpster with their internationalization process by completing the IMS portion of it. The IMS p...

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Detalhes bibliográficos
Autor principal: Pereira, Daniel da Eira (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
International market selection
Internationalization
IT Service management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/15538
País:Portugal
Oai:oai:run.unl.pt:10362/15538

Texto Completo

http://hdl.handle.net/10362/15538

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