Internationalization strategy for MyHelpster.com with a focus on international market selection

International Market Selection is an important step towards a successful internationalization strategy. This is no different for startup companies like MyHelpster. This work project was intended to help MyHelpster with their internationalization process by completing the IMS portion of it. The IMS p...

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Bibliographic Details
Main Author: Pereira, Daniel da Eira (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
International market selection
Internationalization
IT Service management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/15538
Country:Portugal
Oai:oai:run.unl.pt:10362/15538

Internet

http://hdl.handle.net/10362/15538

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