O impacto do E-WOM na decisão de compra de cosméticos

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM

Bibliographic Details
Main Author: Vital, Ana Marta Branco Cunha (author)
Format: masterThesis
Language:por
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10362/24459
Country:Portugal
Oai:oai:run.unl.pt:10362/24459