Online reviews credibility: Implications on traveller’s decision making
The social web is the ideal place to share information, experiences and preferences among consumers. Nowadays, online reviews and recommendations are becoming increasingly important and seen as a new digital form of word-of-mouth, a key topic for researchers. Despite the significant body of literatu...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10314/2516 |
| Country: | Portugal |
| Oai: | oai:bdigital.ipg.pt:10314/2516 |