Alumni commitment in higher education institutions: determinants and empirical evidence
This paper intends to analyze alumni commitment as a determinant to loyalty, measured by recommendation and participation and to identify its determinants considering satisfaction and image variables. Using data of a public Portuguese higher education institution, the results suggest that the perfor...
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| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.1/14076 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/14076 |