Colour as a visual cue: how does package colour affect consumers’ perceptions?
Visual stimuli play an important role in forming consumers’ perceptions regarding food products. Thus, the colour of packaging makes a significant contribution in promoting product sale and in influencing consumers’ buying desires and preferences. The purpose of this research is to try to fill the p...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10362/22409 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/22409 |