Fans identification: the bright side of football sponsorship effectiveness
Football events are by far one of the most preferred leisure activities amongst fans around the world, namely when it involves their favorite team. The measurement of sponsorship results is seen as a research priority, however, some results found are not consistent, in which mediation is seen as a r...
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| Format: | article |
| Language: | eng |
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2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.15/3622 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/3622 |