Resumo: | Cultural orientation is common to all language courses in all countries and it`s recognized the importance of helping students understand the cultural schemata associated with the phenomena they encounter. However, in the area of language instruction, most times it is no less than a trivia game based on isolated pieces of information. The difficulty lies in designing cultural activities in an integrative fashion and in finding proper materials to develop intercultural awareness. There is a distinction to be made between the simple teaching of culture in the language classroom and the development of intercultural competence that addresses the larger issues of ethnocentrism, cultural self-awareness, and general adaptation strategies. This article focuses on online communication as a highly intercultural phenomenon that is changing contemporary reading styles. The linguistic and intercultural nature of online communication is desirable for promoting both language learning and intercultural competencies. From a foreign language teaching perspective, online communication represents the link between cross-cultural settings and it is also an opportunity to create real interactions in a broader context that can more easily motivate the learners because these interactions are not mere exercises. From the point of view of literary communication, web-based content can also provide real literary communication in a real situation, instead of the scholarly exercises traditionally associated with language and literature within the classroom.
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