A utilização de uma estratégia combinada de marketing experiencial e de influência para aumentar a notoriedade da marca : um estudo de caso

This paper aims to analyze, through a case study, if a combined strategy of experiential marketing and influence marketing can increase brand awareness and what are the factors involved in this approach. The investigation began with a literature review through the clarification of concepts such as e...

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Bibliographic Details
Main Author: Sousa, Carolina Pinto de Andrade Almeida e (author)
Format: masterThesis
Language:por
Published: 2019
Subjects:
Experiential marketing
Influence marketing
Experience
Social Word-of-mouth
Brand awareness
Marketing experiencial
Experiência
Marketing influência
Redes sociais
Word-of-mouth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/30442
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/30442

Internet

http://hdl.handle.net/10400.14/30442

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