Re-defining the construct of market-orientation in the non-profit sector: an exploratory study
In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of market orientation has been acknowledged as highly important in the marketing and management literature. Howe...
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| Format: | conferencePaper |
| Language: | eng |
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2003
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| Online Access: | http://hdl.handle.net/1822/3801 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/3801 |