Developing healthy eating promotion mass media campaigns: A qualitative study

Background: Involving consumers in the development and assessment of mass media campaigns has been advocated, though research is still lacking. This study aimed to explore opinions and attitudes of citizens, health professionals, communication professionals, and digital influencers regarding the dev...

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Bibliographic Details
Main Author: Capitao, C (author)
Other Authors: Martins, R (author), Feteira Santos, R (author), Virgolino, A (author), Graça, Pedro (author), Gregório, Maria João (author), Santos, O (author)
Format: article
Language:eng
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10216/144462
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/144462