Millennium BCP in the african markets
This master thesis is presented in the form of a case study and portrays the internationalization of a Portuguese company, Millennium bcp, to the emerging African markets (Mozambique and Angola), highlighting the main challenges and the strategic options applied in each of them. Millennium bcp is th...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/17371 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/17371 |