Millennium BCP in the african markets

This master thesis is presented in the form of a case study and portrays the internationalization of a Portuguese company, Millennium bcp, to the emerging African markets (Mozambique and Angola), highlighting the main challenges and the strategic options applied in each of them. Millennium bcp is th...

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Bibliographic Details
Main Author: Salvado, Catarina Soares (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10400.14/17371
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/17371