Member's retention in fitness: contribution of the quality of services, expectations, satisfaction in life and in the club

Members retention is essential for financial viability of fitness organizations. Thus, these organizations focus on service quality to keep their members satisfied (Lee, Kim, Ko, & Sagas, 2011) and to maintain or exceed their expectations (Robinson, 2006; Pedragosa, & Correia, 2009). Therefo...

Full description

Bibliographic Details
Main Author: Gonçalves, Celina (author)
Other Authors: Sousa, Marisa (author), Paipe, Gustavo (author), Carvalho, Maria José (author)
Format: conferenceObject
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10198/19267
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/19267