The Snow White effect: how food colour saturation impacts food likeability and perceived weight
We live surrounded by colours, either by the objects we see, or by what nature has been busy painting, such as food. Colours can influence consumers' perceptions and behaviours, particularly regarding food perception and selection, as evidenced by numerous studies described in the literature. H...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10071/19061 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19061 |