Importance-satisfaction model for quality improvement: the case of higher education
Students are the reason of being of Higher Education Institutions. Times have changed, so their future depends on their capacity to attract and retain students. In this context, it is crucial determining the importance that students place on the product or service attributes that drive their satisfa...
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| Format: | conferenceObject |
| Language: | eng |
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2012
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| Online Access: | http://hdl.handle.net/10198/7115 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/7115 |