Personalisation of Networked Video

Following targeted advertising and product placement, TV and online media needs more personalised methods of engaging viewers by integrating advertising and informational messages into playout content, whether real-time broadcast or on-demand. Future advertising solutions need adaptivity to individu...

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Bibliographic Details
Main Author: Foss, Jeremy (author)
Other Authors: Malheiro, Benedita (author), Burguillo, Juan Carlos (author)
Format: conferenceObject
Language:eng
Published: 2015
Subjects:
Content Personalisation
Electronic Brokerage
Intermediação Eletrónica
Personalização do Conteúdo
Online Access:http://hdl.handle.net/10400.22/6326
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/6326

Internet

http://hdl.handle.net/10400.22/6326

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