Boosting customer loyalty by increasing brand engagement and offering value-added solutions: the development of a loyalty program´s value proposition
The Consulting Project focuses on the strategic assessment of the potential value creation of a loyalty program in the context of the insurance industry and also on the development of one for Tranquilidade–including its value proposition; structure; mechanics; and financial impact assessment. The fu...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/131003 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/131003 |