How customer experience attributes influence customer satisfaction and online bank credibility
The banking sector has been focused its attention towards attracting Generation Upsilon since they have consolidated as a huge force with powerful spending power which will unavoidably rival with Baby Boomers' market dominance. Thus, this article analyses customer experience of Generation Upsil...
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| Format: | conferenceObject |
| Language: | eng |
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2018
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| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-40891 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16357 |