Male grooming in Portugal: the attitude and behaviour of generation y men
Nowadays, an always growing number of men is engaging in the purchase and consumption of male grooming products. However, consumers appear to hold different degrees of acceptance and behaviours towards this activity. As the men’s grooming market in Portugal has yet to boom, the key aim of this study...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10362/69490 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/69490 |