Pricing strategy for the New York expansion of Pestana CR7 brand

The objective of the underlying project was to achieve a pricing strategy to be applied to the 2020´s expansion of the Pestana CR7 Hotel brand to New York. Therefore, it is necessary to analyze the CR7 brand and its competitive advantages as well as the proposed hotel neighborhood and potential comp...

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Bibliographic Details
Main Author: Tavares, Miguel Lousa (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Lifestyle segmentation
Pestana CR7
Manhattan borough
Pricing strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/38691
Country:Portugal
Oai:oai:run.unl.pt:10362/38691

Internet

http://hdl.handle.net/10362/38691

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