A luxury brand conceptualization proposal
This dissertation aims to broaden the understanding of luxury consumption and luxury brands. As there is no globally accepted definition of “luxury brand”, it is the purpose of this dissertation to propose a workable definition of luxury brand that can be employed to accurately describe the construc...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10773/30615 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/30615 |