Visitors’ perception image of the Douro demarcated region through social networks
The image of a tourist destination is a strong antecedent of the behavioral intention of tourists, such as the intention to visit/revisit the destination or to recommend others to visit. Therefore, different tourist organizations try to create a robust image for their destinations that helps them to...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/25952 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/25952 |