The Role of Consumer-cause Identification and Attitude in the Intention to Purchase Cause-related Products
Purpose – The purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting the cause and re-evaluates the role of attitude toward the cause as a mediator of the relationship between identificat...
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| Format: | article |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.6/6465 |
| Country: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/6465 |