NFTs and Porto Ferreira's premium : a blue ocean or an ephemeral bet on differentiation?

Although Portugal plays an important role in the commercialization of Port Wine, the consumption of this wine has decreased in recent years. In this Master's Final Work (TFM) is presented a strategy to reverse the downward trend of its consumption, more specifically in Porto Ferreira's Pre...

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Bibliographic Details
Main Author: Coelho, Mariana Andrade da Silva Cardoso (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Port Wine
Porto Ferreira’s Premium
Blue ocean strategy
Non-fungible token
Vinho do Porto
Premium da Porto Ferreira
Estratégia blue ocean
Non-funglible token
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/38287
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38287

Internet

http://hdl.handle.net/10400.14/38287

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