NFTs and Porto Ferreira's premium : a blue ocean or an ephemeral bet on differentiation?

Although Portugal plays an important role in the commercialization of Port Wine, the consumption of this wine has decreased in recent years. In this Master's Final Work (TFM) is presented a strategy to reverse the downward trend of its consumption, more specifically in Porto Ferreira's Pre...

ver descrição completa

Detalhes bibliográficos
Autor principal: Coelho, Mariana Andrade da Silva Cardoso (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Port Wine
Porto Ferreira’s Premium
Blue ocean strategy
Non-fungible token
Vinho do Porto
Premium da Porto Ferreira
Estratégia blue ocean
Non-funglible token
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/38287
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38287

Texto Completo

http://hdl.handle.net/10400.14/38287

Registos relacionados