A data-driven approach to improve customer churn prediction based on telecom customer segmentation

Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction model to predict telecom client churn through cust...

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Detalhes bibliográficos
Autor principal: Tianyuan, Z. (author)
Outros Autores: Moro, S. (author), Ramos, R. F. (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10071/24847
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24847