Understanding tourist recommendation through destination image: A CHAID analysis
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
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2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/4342 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/4342 |