A decision support system for planning promotion time slots

We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing fo...

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Detalhes bibliográficos
Autor principal: Pereira, P. A. (author)
Outros Autores: Fontes, Fernando A. C. C. (author), Fontes, Dalila B. M. M. (author)
Formato: conferencePaper
Idioma:eng
Publicado em: 2008
Assuntos:
Decision support systems
Scheduling
Heuristics
Social Sciences
Science & Technology
Texto completo:http://hdl.handle.net/1822/11803
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/11803

Texto Completo

http://hdl.handle.net/1822/11803

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