Online vehicle sales : use cases for intelligent virtual agents along the customer journey in the automotive industry

Artificial intelligence (AI) comes in multiple forms and is rapidly disrupting various businesses and industries. While OEMs are demonstrating their ability to innovate and use artificial intelligence in areas such as smart mobility, production improvements, and logistics, there is still a lack of i...

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Bibliographic Details
Main Author: Bleicher, Selina Maresa (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Digital transformation
Intelligent virtual agents
Artificial intelligence
Customer journey
Customer experience
Online vehicle sales
Automotive industry
Transformação digital
Agentes virtuais inteligentes
Inteligência artificial
Jornada do consumidor
Experiência do consumidor
Vendas online de veículos
Indústria automóvel
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/38123
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38123

Internet

http://hdl.handle.net/10400.14/38123

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