Are start-ups ready to adopt a balanced scorecard?
Balanced Scorecard (the BSC) is recognized as one of the most powerful strategic management tools due to its ability to translate the long-term strategy into short-term goals and in financial and non-financial indicators. Considering the Portuguese business context in which the number of start-ups h...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10071/9235 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9235 |