Methodological challenges in the transition towards online audience research

This review of the literature published between 2005 and 2014 presents an overview of the methodological environment in which audience research is transiting towards the study of online audiences. Online audience research is a mix of long-established research rationales, methodical adaptations, new...

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Bibliographic Details
Main Author: Mathieu, David (author)
Other Authors: Vicente-Mariño, Miguel (author), Brites, Maria José (author), Amaral, Inês (author), Chimirri, Niklas A. (author), Finger, Juliane (author), Romic, Bojana (author), Saariketo, Minna (author), Tammi, Riitta (author), Silva, Marisa Torres da (author), Pacheco, Liliana (author)
Format: article
Language:eng
Published: 2016
Subjects:
Online audience
New media
Research method
Methodology
Literature review
Big data
Ethnography
Contextualization
Ethics
Mixed method
Convergence
Ciências Sociais::Ciências da Comunicação
Online Access:http://hdl.handle.net/1822/41819
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/41819

Internet

http://hdl.handle.net/1822/41819

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