Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
In this competitive market, companies more and more pay attention on consumer satisfaction by giving a great experience. Many marketing tools have been used to create the right atmosphere during the shopping experience which should stimulate positive emotions to the individual and consequently influ...
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| Format: | masterThesis |
| Language: | por |
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2019
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| Online Access: | http://hdl.handle.net/10071/19006 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19006 |